Vision:

To be among the world's top five manufacturers in its field, with the reliability, quality, and variety of its own branded products in the international market, while preserving local and national values in its production. To be a prominent manufacturer with its environmentally and human-friendly policies.

Mission:

To provide added value to our stakeholders and business partners by producing and marketing competitive cartridges and ammunition domestically and internationally, using modern production techniques for the civilian market with products for hunting and sports, and for the defense industry with products for military and defense purposes.